Costa
Cutting through and connecting consistently across international borders and cultures
Challenge
Our client challenged us to help them understand global coffee cultures and bring to life the opportunities, product innovation, pack innovations and emerging aspirations for on-the-go
Solution
DUTCH ENGELS, completed simultaneous consumer journey research, shopper and consumer observational studies, social listening and cultural deep-dives in: China, Singapore, South Korea, The Middle East, Europe, The UK, Ireland and Canada. The result, usable, relevant primary data driven analysis, consumer and market insight translated into opportunity maps to help inform both global and local decision making.
Capabilities and Disciplines
Research, Insight, Opportunity Analysis, Strategy, Product Innovation, Pack Innovation, Design and Print
InInteresting Projects:
