M&S

A taste of Christmas

Challenge

In simple terms, provide a visual guide backed by data, insight and statistics that engages and delights.

Asked by our client to communicate the trends both visual and analytical to help retailers understand the holiday season outcomes. Our challenge was to bring to life the consumers experience of retailers holiday season and drill down into a specific category.

Solution

DUTCH ENGELS worked with the cross-functional leadership and brand team to develop a holistic understanding of the market and category. Through this process, we uncovered key insights and discovered important data points that enabled us to amplify our clients message.

The positioning was brought to life through a refreshing and tactile coffee table book in juxtaposition to the tradition throwaway digital solutions. This was all about a haptic and visual response to a data driven start point. A point of reference not a passing point.