ARYZTA

Moving from reporting to communicating for outcomes

Challenge

ARYZTA, a global leader in B2B bakery, tasked us with innovating the way in which the organisation communicates with retail partners. ARYZTA wanted to redefine the meaning of their relationships, moving from transactional to lasting and shopper centric.

Solution

DUTCH ENGELS moved ARYZTA from transactional communication to concise, transportable and importantly meaningful strategic shopper and consumer insight for decision making.

We created a business information filtering system and visual tool kit that is applied to transactional BI. The solution was inspired directly by ARYZTA’s brand values, however, the graphic language was a deliberate departure from the expected and usual lengthy PowerPoints, data for data sake.

A purposeful step-change, engaging and reflective of transformation.