ARYZTA

The future now

Challenge

Using global research and analysis bring to life tomorrow’s In-Store-Bakery (ISB) today. Create a digital tool to be used around the world, both stand alone and guided, communicating the future of ISB delivering ARYZTA’s core values.

Solution

Every grocery retailer strives to deliver a shopper experience that is both positive and lasting. However, each articulates the experience individually. A collaboration across our insight, trends, digital, shopper, interiors and branded environments teams sculpted a vision that would drive development for individual retailers. The Perfect Bakery brought to life the future of ISB on a platform that is accessible to the world’s major grocery multiples and discounters.