WALKER and SON

Traditionally a modern eat

Challenge

Two categories one brand. Walker and Son needed to reaffirm their relevance on and off shelf.

How do you communicate outstanding heritage combined with modern thinking in the hot eat savoury pie category and the pork pie category.

Walker and Son make 80% of the UK’s Melton Mowbray pork pies, however, a large proportion of their private label output directly competes with their own branded offer. The result: They are lost in the noise. Add to this a desire to launch a comprehensive range of savoury filled branded hot eat pies and the challenge is set.

Solution

DUTCH ENGELS helped WALKER and SON transition from a traditional pork pie offer to a broader snacking brand by developing a proposition to target “Trusted On-The-Go and At Home ”

We look to the brand’s beginnings. Development of a compelling brand story, A wordmark drawing inspiration from the visual codes and historic beginnings.

A tool kit of recognisable visual elements pointing to an age of invention, discovery and rediscovery, as-well-as the distinctive DNA of WALKER and SON’s form.

DUTCH ENGELS splice together then and now in codes connecting with consumers and shoppers at the shelf-edge and during consumption occasions.

DUTCH-ENGELS created a refined and playful visual language on and off pack. The word mark and lockup differentiated on it’s traditional pork pie offering and new to market hot eat pies. Both effectively deliver the message: exploring, discovering and sharing is at the heart of Walker and Son.