Thirty Square

Big ideas from a little island

Challenge

The Isle of Tiree has faced a number of challenges over the last twenty years. Population decline, reduced economic opportunity and an increase in a them and us culture. Our client challenged us to create a brand that would unite traditional island skills and Scottish surf culture. A brand and product range for a global market establishing a new island industry.

Solution

The key to success lay in excavating, amplifying and celebrating long-held Tiree equities inherent in island culture. Values that emerging brand evangelists would see reflected in their own aspirations, a truly Hebridean story others couldn’t challenge.

The role of identity, brand experience, tone of voice, product range and experience was then to clarify these values and celebrate them in a cohesive singular strong mark. Instead of the noisy patchwork of imagery and messages we built a strong, single minded voice across all touch points.