DICKINSON & MORRIS

Over 150 years of defining moments

Challenge

DUTCH ENGELS were asked to help the brand reclaim the history and provenance that has been systematically stripped from it over the past 20 years and tell the untold story of Dickinson and Morris.

Solution

We amplified the brands heritage by telling the story Mary Dickinson the inventor of the first Melton Mowbray pork pie. A pork pie that has and continues to define Melton Mowbray. The new word mark and lockup re-establishes the brand’s historical equity. New structural packaging form across all the variants firmly sits in the modern world whilst protecting the jewel inside and reclaiming its premium shelf position.

Make it stand out.

A master brand and lockup that work seamlessly across the range and gives room for future movement and growth.